6 Facebook Ads Interest Targeting Hacks To Grow Your Audience
Facebook has incorporated customer lifetime value into its custom audiences , thereby enabling advertisers to create lookalike audiences using that information. A Lookalike audience is exactly as it sounds: Facebook takes an existing custom audience you've created, and culls its database of 2+ billion users for people who match significant characteristics to that existing audience that live in a country or region you specify.
If your store serves multiple markets, my advice would be to create a separate Lookalike audience (using the same Source audience) for each of the geographies you want to reach. Then, to scale his campaign and reach new people, Rick could create a lookalike audience based on that custom audience.
Here are all the essentials you need to know, from creating a custom audience to specific targeting options, for creating a lookalike audience that expands your advertising reach. You can align the metrics to the original Source Audience, but always keep in mind that Lookalikes will be entirely new people, who may be getting an introduction to your brand for the first time.
Finally, remember that having your Facebook pixel properly installed on your site is crucial for ad campaigns no matter what audience you're going to target. This option is powerful because you're asking Facebook to find people like customers who have an actual monetary value to your business.
As you can imagine, Facebook lookalike audiences are a powerful tool when utilised to drive additional revenue; especially during key trading periods such as Christmas (and beyond). And if that wasn't enough, recent Bain & Company research shows that repeat customers are cheaper to acquire and are likely to spend more on their second, third and ongoing visits.
For example, a Marketing 360® client who sells sports and health supplements had a customer list (emails and names) of 19,000 people. Customer List: For your customer list, although most people instruct Facebook to match users based on email address, you can enter 15 different matching points such as date of birth or phone number.
The 10% Lookalike Audience had a 70% higher cost-per-conversion than the 1% Lookalike Audience. The minimum audience size for Lookalike audiences is 1% of the country you're selecting. Target people who viewed a landing page, but didn't opt-in to the list or offering.
Please note that you need at least 100 users from the same region for Facebook to successfully create a lookalike audience. You can also create a custom audience of people who visit specific web pages. Even after you have this audience set up for a while, it updates every day so it only includes people from the past 30 days.
Here you can either upload a customer file, or copy and paste the data. After removing the two dead zones and factoring for Facebook's net reachable quotient, we uncover the total reachable sub-segment of a lookalike. By using two pieces of information, namely source audience and location, a lookalike audience can deliver potential buyers much easier than traditional Facebook advertising.
This type of audience becomes larger faster as you run ads to Saved Audiences that we discussed in Part One of this guide. Or for this ad, Soylent might target vegans, people that like working out or moms that have recently liked their Facebook page or Instagram post.
You then simply give your audience a name and select 'Create Audience'. The possibilities for lookalike audiences (and the degrees of similarity they represent to your chosen source audience), are endless. Examples of custom audiences include people on your email list, website visitors, and Facebook users who engage with your video or Facebook page.